Why using social media should be the #1 priority for small businesses
If you’re a business, the name of the game is getting your customers to know about what you have to offer.
Social media marketing can help with that by increasing awareness for small businesses through “earned” social media, which means free promotion based on people sharing your content or simply clicking Like on Facebook.
It’s obvious that social media is a must-have in any business’s marketing strategy. Here are 5 reasons why it should be your #1 priority and how ready-made content will help you get started.
1. Social media is where your customers are.
In today’s digital age, social media is one of the first places people go to find information about businesses. Most people use social media to learn more about a company before doing business with them. So if you’re not using social media, you’re missing the boat.
2. Social media is a great way to connect with your customers.
Social media allows you to connect with your customers on a more personal level, which builds trust and loyalty. It would be difficult to argue with social media’s higher lead-to-close rate than outbound marketing. That means social media is more effective at getting customers to buy from you.
3. Social media is a great way to create brand awareness.
Social media allows you to share your company’s story, which helps customers learn more about your brand and what you stand for. When done correctly, social media can also help improve your SEO (search engine optimization) ranking. At Content a la mode, we’re huge fans of story–check out Donald Miller’s Building a Story Brand. (It’s what we use to develop websites over at our sister site A Cup of Content.)
4. Social media is an easy way to stay relevant.
Social media gives you the opportunity to cut through all the noise and really reach your customers, who are spending more time on social media than ever before (thanks, COVID). You can share blog posts, photos, videos, ready-made content (like what we offer!) etc., that let people know about what you offer. It’s also a great way to share your business’ story.
5. Social media helps you build trust and credibility.
As we’ve mentioned, customers want to do business with companies that provide a good product or service and represent their values and goals. Social media gives customers the opportunity to find out what you’re all about before doing any kind of business with you! It’s easier than ever for people to meet you virtually before starting a conversation that leads to a sale or new client.
Ready-made social media content is the key to your success
Now that you know all the reasons why social media should be your number one priority, it’s time to get started. But where do you start?
One great way to get ready-made social media content is to subscribe to a content curation service like Content a la mode. We write SEO-driven social media content for various industries, upload it to our social media scheduler (photos included!), and you simply drag and drop, update business information as necessary (like your email, website, and phone number), and let the magic happen!
Want to add your own custom content? No problem! All you have to do is write the content, upload your photo or video, and drag it into the scheduler.
Let Content a la mode do the heavy lifting. You can run your business.